Brandon McKinneyFeb 15, 20223 min readAmazon ACOS - What Is It and How to Improve ItACOS - you see it everywhere, but what is it. Advertising Cost of Sale (ACOS) is a performance metric for your Amazon PPC campaigns....
Brandon McKinneyFeb 11, 20225 min readGuide to Amazon Sponsored Brands AdsWhat are Sponsored Brands on Amazon? Sponsored Brands is a PPC (Pay Per Click) ad that increases brand visibility for shoppers looking...
Brandon McKinneyFeb 2, 20225 min readAmazon Sponsored Display and How They Fit With Your BrandEver wanted to get Amazon shoppers off a competitors listing and onto yours? With Amazon Sponsored Display Ads, you can do exactly that....
Brandon McKinneyJan 26, 20225 min readAmazon Sponsored Products ExplainedProfessional sellers on Amazon know that PPC is what really moves the needle after keywords are optimized and gorgeous images are...
Brandon McKinneyJan 5, 20224 min readAdvertising on eBaySee strategies on using the different versions of ebay PPC. eBay ads are different than Amazon, but should not be ignored.
Brandon McKinneyDec 29, 20215 min readLaunch a Product on Amazon (Successfully)Retail isn't dying, its transforming These words of wisdom from our friends at LightSpeed have never been more true. Brick & Mortar...